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A webinar is considered one of the effective tools of marketing no matter which type of the webinar is. For a variety of requirements and usability, a webinar can be organized and be helpful to fulfil diverse marketing and organizational needs. The question here may arise in everyone’s mind what exactly is a webinar? A webinar can be referred to as an online seminar that connects the audience and the webinar host (web+seminar=webinar).

Same in the segment on-demand webinar is an effective type of webinar known as a pre-recorded form of video and can be easily accessible at any time. Even in these times where people like to watch things more than reading, on-demand webinars are the best thing every organization should adopt. Here in 2022, there are unquestionably many webinar platforms and webinar services that can help you achieve your goals and requirements. Before going deeper into that, let’s first understand the on-demand webinar and why you should use it.

What is an On-Demand Webinar?

On-demand webinars are recorded webinars that are available anytime. The webinars can be hosted by websites, blogs, or any other place you can embed a link. Registration is always open for webinars on demand, making them a great source of evergreen content.

Since webinars on demand are pre-recorded, they could be recordings of earlier live webinars. Also, an on-demand webinar may be recorded and not broadcast in real time.

Registration for webinars on demand is similar to that for live webinars. The only difference is that the registered participant doesn’t have to wait until a particular date or time to view the webinar. Once they have completed your registration request, attendees are immediately directed to the live webinar. Then, they will be sent an access code, which is used to instantly access the webinar room.

Why Should I Use On-Demand Webinars?

There are many advantages to hosting webinar content “on-demand”. On-demand webinars are now being utilized to extend the content duration and increase engagement even after the live event is finished.

In reality, about 30% of the people who attend your webinar will view the recorded video of it instead of watching the online webinar. It’s worthwhile to make your webinar content available on demand.

In line with your company’s needs In the event of a need, webinars on demand can provide a steady source of quality traffic with one-third of the time and expense involved in preparing the live event online.

What Are the Benefits of On-Demand Webinars?

Seventy-three per cent of B2B marketers believe webinars are the most efficient method of generating high-quality leads. On-demand webinars are the best method to draw more attendees and create high-quality leads. 

In general, 30%-45% of the people who register for webinars can attend them live on the day. This could be due to schedule conflicts, unexpected events and emergencies, or time zone variations.

Many factors can deter attendees from attending your event during the time you have set, making it an ideal time to start your content as an online webinar.

The 70 per cent of registered people who couldn’t attend the webinar are interested in your presentation. If the online version of the webinar is accessible, users can take advantage of the freedom and flexibility to access your content any time they’d like, anywhere around the globe.

This means that you can prolong the life of your webinar’s content and host a webinar for large group, not restricting your viewers to only those available during the webinar. Participants can watch your webinar regardless of geographic location at any time they’d like.

What Can You do With On-Demand Webinars?

• Create an Online Webinar Channel

Setting up the webinar channels is an efficient way to market the webinar content you offer on demand. It can increase views, engagement, and the number of leads you generate. All you have to do is get participants to fill out an online registration form each time they sign-up for your live webinars, and you will be able to capture interesting leads.

• Keep Maximizing User Engagement

There are a variety of interactions that you can use in live webinars that could be utilized for an on-demand webinar to stimulate engagement, improve the duration of viewing, and avoid dropping-offs. The interactions include Q&A, polls, Call-to-action and surveys.

All these interactions can easily be customized as per the requirements via interactive webinar platforms. Most webinar platforms nowadays offer such tools to get you the idea and metrics of the webinar.

• Distribute a Variety of Free, Top-Quality Materials

Offer your audience an additional resource list which attendees can download to enhance their engagement beyond the actual event. This section of resources is available for webinars on demand. That means you can direct attendees to resources that are relevant, including blogs, eBooks, web links, or even the registration page for your next webinar.

• Integrate CRM into Your Workflow to Monitor Leads

Nowadays, it is easier to assess the performance as the vast majority of on-demand webinars or webinar platforms and services are able to be integrated with your CRM. The data helps you maintain and build a healthy relationship while keeping all the metrics in the same place.

Over To You

Although on-demand webinars have their merits, they can be repurposed and can be promoted over the period on social media and other channels to increase engagement. In addition, the ability to edit and the creative messaging from the previous webinar can be fantastic for you.

It is not easier to choose the best presentation style for your webinar’s content as live, on-demand or simulated. Each has its pros and cons. The bottom line is that you have to try to figure out which one works for you. Online webinar services can ultimately help you over time to effectively record and manage an on-demand webinar with many functions. It’s not just that there are many webinar service providers who even outperform all the most popular webinar platforms in terms of the level of customization they provide.