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Pinterest is a social media and image-sharing site that allows users to save and discover information or data on the web using photos and, on a shorter scale, videos and animated GIFs in the form of pinboards. Pinterest Inc., based in San Francisco, was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra, and they were the ones who operated the platform.

Pinterest is one of the most well-known and extensively used social media platforms. This platform can also be defined as a visual search engine for discovering ideas such as recipes, home and style inspiration, and more. Pinterest for business is ideal for highlighting goods and services since it is often used as a source of information by many users who are about to make a purchase. 

Best Features Of Pinterest

There are a whole lot of features that Pinterest has in its bag to offer. These new features are exciting, convenient to use, and make our jobs much easier. Do you know which network has the longest life for a piece of content? Well, it is none other than our very favorite social media site Pinterest.

People who are regularly engaged over this social networking platform and the ones utilizing it for business purposes must be aware of these features. The website is designed in such a way that it can hugely impact one’s goals, aspirations, and dreams and help them achieve better. Let us have a look at some of the top features:  

• Taste Graph

Pinterest’s Taste Graph is one such feature that allows advertisers to see the associations that users create in order to better understand their tastes and interests. 

This insight feature, which connects companies to over 5000 tastes to help identify their audience, makes it easier to predict trends than other social networks. With this feature, click-through rates have risen to 50%, demonstrating that it is a useful tool for businesses.

• Pincodes

A Pinner can search for these pin codes more easily using the visual search engine. This feature enables offline communications to be carried out online. Pinners can search the code with their Pinterest camera to find Pins directly linked to displays with a show in-store or printed stories. 

To increase cooperation on the brand’s Pinterest pages, these codes can be connected to boards and profiles. Any company in the United Kingdom, the United States, or Canada can create a Pin Code that can be connected to a particular board or the entire profile.

• Pinterest Lens

Pinterest Lens is a primary feature that Pinterest introduced in 2017. This function gives the user the greatest amount of power over their search results. They point and shoot what they’re looking for with their phone’s camera, and Pinterest gathers related things to this picture. 

With the launch of Lens Your Look, Pinterest Lens is growing. With this precise searching tool, they hope to turn your phone into a personal stylist. This feature helps customers find what they’re looking for without having to worry about keywords or a definition in our image-dominated community.

• Analytics

I’m hoping for more in the future, but for the time being, Pinterest’s new analytics are better than nothing. Despite their simplicity, the number of pins and pinners is permitted to be tracked by site owners who gather material from their web pages. It even keeps track of how many times those pins have been repinned and repins. 

Total experiences, distance traveled, and referral traffic can all be easily calculated and displayed. While this is useful for webmasters, finding strong pinners, influential boards, and highly engaged pins would also require the use of third-party analytic tools.

• Promoted Video

With Pinterest’s promoted video feature, you can bring your brand’s personality to life. Because of the design of Pinterest, most companies stick to images; however, using this tool to differentiate the brand from others is an efficient way to do so. 

Using their native videos gives Pinners a more user-friendly experience, encouraging them to engage with brands. Pinterest discovered that after watching a video, 67% of users are more motivated to interact with a business.

Final Thoughts

Well, it is pretty evident that Pinterest offers us some of the best features. It is a limitless social media platform that offers exciting opportunities for individuals as well as business owners to make their mark. 

Pinterest has dominated the virtual segment as a social-image platform for a long time and is pushing forward this year with newly updated functionality that will benefit companies and drive high transaction rates.