Follow These Steps to Optimize A YouTube Video
You’ve got a video that you think is ready to be seen by the world. But if nobody watches it, then the world never gets to see it! So how do you get more people to watch your videos? It’s called YouTube optimization. Optimization means improving your video’s performance on YouTube – things like increasing views, likes, and shares. That way, more people will find out about your content and hopefully click through to view it again—or even subscribe for more! Want to learn more join our digital marketing course in Noida.
Keyword Research
Keyword research is the first step in optimizing your video. Without it, you don’t know what words to use in your description and tags, or how Google will classify your video. Keywords are the terms that people search on YouTube. They can be broad (like “marketing”) or very specific (like “how to make a viral marketing video for a small business).
You should always include keywords in the title of your video, as well as in its description and tags—they’re essential for SEO purposes.
It’s important that you use long tail keywords when possible because they’re more specific than everyday words like “marketing” or big brands like “Facebook.” For example, if you own a pet store selling dog toys made from bamboo and hemp twine, then instead of using those two phrases together (“dog toys”), try something like “bamboo dog toy” or “hemp twine toy.” This makes it simple for people looking for details about these products.
Optimize Your Video Title
Optimizing your video title is easy. You just have to follow a few simple rules, and you’ll be well on your way to increasing views and subscriber growth.
First, use keywords in your title. YouTube will suggest relevant searches based on the words or phrases you include in the title field of your video page. If you want to be found by people searching for terms related to your topic or niche, make sure those terms appear in both the video title itself and its thumbnail image (assuming it shows up on search results).
Second, don’t use words like ‘video’ or ‘record’ in the same sentence as other keywords—they’re filler words that aren’t useful for SEO purposes. Instead of saying “this is a video about how…” say something like “how do I record my screen.” Thirdly, always include a number after every keyword phrase so YouTube knows which order they should appear if someone searches using multiple terms at once; this can help ensure that someone won’t see 10 videos instead of clicking through yours because they assumed it wasn’t relevant enough based solely upon appearance alone! Lastly: brand name first then specific topic/subject matter second; eCommerce links lastly if at all possible since viewers might ignore them due to perceived bias towards products sold under a said brand name rather than something else entirely unrelated altogether–especially true since most people don’t care***ENDWRITE
Write an Awesome Video Description
Once you’ve completed your video, it’s time to optimize it. The first step is writing a great description that will entice viewers and help them understand what your video is about. The description should be around 100 characters long and include keywords related to the topic of your video.
Your goal should be to provide an overview of what viewers will learn from watching this particular video, along with any other information that would make them want to click on it or watch it in its entirety! You also need to make sure that there are no typos or grammatical errors here—this could negatively impact how well people perceive you as an authority figure in your field, as well as how seriously they take the rest of what you have written (or said).
It’s also important for us at ZippyVideos™ that we encourage our customers by providing links back to our website where they can find more information about each product line we carry. We want consumers like yourself who are looking at products online to know exactly where they can go if they’re interested in buying something from us without having any confusion about where those links might lead them next week or month down under.”
Choose Tags Wisely
Choosing the right tags for your video is a critical part of optimizing it for the sh engines. Tags are what enable people to find your videos when they’re searching on YouTube, so if you don’t use them wisely, then no one will ever see your content!
To start with, make sure you use a keyword research tool like Google Keyword Planner or SEMrush. These tools will help you understand which keywords have the most search volume and also give an idea of how competitive those terms are. You’ll want to pick some long-tail keywords that have low competition but high conversion rates (these are usually more descriptive phrases), as well as short-tail keywords with higher competition but still decent conversions (these usually describe what’s featured in the video). If a video is about making slime and there are already tons of videos about slime out there right now (which means it’s probably been oversaturated), then try adding something like “easy” or “quick” in front of “slime” so that users can find yours easily above all others by searching on those specific keywords.
If possible, also include any relevant information within each tag so that viewers can see exactly what they’ll get when they click on it while browsing through YouTube results — this could be anything from the genre (“slime”) to the topic (“DIY”). However tempting it may seem at first glance not to leave any empty spaces when tagging because space takes up valuable characters which could otherwise be used for other words instead; beware: too many tags will confuse viewers who might not know where else
Use Annotations and Cards to Encourage Viewers to Watch More Videos
If you have multiple videos, you can use annotations and cards to tell viewers about them. Annotations are text boxes that appear at the bottom of a video that provides information about the video, including links to other videos. Cards are more customizable than annotations and allow you to include additional information such as images or text.
To successfully encourage viewers to watch more videos from your channel, try using annotations and cards in this order:
- 1st annotation/card: “Watch my other videos!” You should also include links in this annotation/card like “Watch my newest video” or something similar so viewers don’t have trouble finding those specific ones if they want more content from your channel after watching yours!
- 2nd annotation/card: “Subscribe now for exclusive content! It also shows how committed someone would need to be before getting access beyond just clicking ‘subscribe’. Lastly, though we recommend making sure there aren’t already many subscribers before sending out anything like this; otherwise it could come off as spammy looking if done wrong!
Get Views, Likes, and Shares for Your Video
To get more views, likes, and shares for your video, you need to use the right keywords and tags.
- Keywords: When you upload a video on YouTube, it helps if there are certain keywords in the title of your video that people are searching for so that they can find your videos. For example, if we were uploading a comedy skit about dogs running around in circles (no judgment), we would probably include words like “funny dog videos” “cute puppies running in circles” or “stupid dogs barking at nothing” etc., as these are all popular search terms related to this topic. You can also add tags using specific key phrases as well! Let’s say our comedy dog skit was called “Dogs Running Around In Circles” – then we could put tag words such as animals, funny pets videos, cute pups playing games with their owners, and other fun things! Try adding different variations of these tags until you find something that works best for each one of your channels’ needs!
- Tags: Tags are just keywords (or phrases) used by people who want to search through videos on YouTube so that they can find what they’re looking for more easily than going through hundreds upon thousands of different titles – which nobody wants to do anyway because there are too many choices out there already! Therefore when uploading content onto YT be sure not only will putting relevant terms into both titles/descriptions help users find those specific pieces quickly but also tagging them appropriately too will ensure maximum visibility among search results which = MORE VIEWS!!
Optimizing Video is Important
Optimizing your video is important for many reasons, but here are the main ones:
- It allows you to choose a relevant title and description for your video. This increases its chances of being found on YouTube and other search engines.
- When people see that your video has many views, likes, or shares they will be more likely to watch it themselves (this is called “social proof”). In addition, search engines use social proof as one of their ranking signals so optimizing for views can help with SEO too.